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I'm very high, so when I got this advert in the mail it took me a good 20 minutes to figure out the scam and see through the (dark) design patterns that went into this

fyi: the "confirmation code" is redacted because i assume if you call a robot will say "confirm your address is [address this was mailed to]"...which is noneya business!

@paranoid
I love mailer lotto games cause I always win them. Ive never tried to cash in (for obvious reasons), but ots nice of the burgois overlords to make me feel wanted

@DeadHorse It's so tricky!

this is a "winning card" and the design and colors and ordering makes you look like 2500

BUT

> “order of winning hand does not match order of winning prizes”

so the real 'token' is the confirmation code. You do not know what you win until you

> compare your confirmation code to the prize board at the dealership to indentify your prize

(which will be $50)

but you will have to sit through a presentatinn

It’s a mlm or timeshare situation

@paranoid
That blows. Our local prizes are usually a cheap, off-brand smart watch.

@DeadHorse 😆 weird how so much money, psychology and research went into a trick-you-to-sit-through-a-presentation scheme

also, this is obviously a template: this ad agency sells these contests as a service

& you know that confirmation code goes into a tracking system that says "this address<->code pair looked at this ad"

it's IRL ad-click tracking!!

and then they probably sell those "engagement metrics"

and they look at the "metrics" to A/B test layouts to make it trickier in the future!

@paranoid sadly I've not researched it (now I gotta), but there seems at least to me to be a huge socio-economic aspect to it. I've lived in all sorts of neighborhoods and when its in a more affluent area I get a few a week, but in low rent areas like I'm in now, my letterbox is stuffed full every day.

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The Darkest Timeline

a private mastadon instance to experiment with