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- 2016: everyone expects gif support in every chat app. giphy becomes the standard
- 2017: builds encrypted, secure giphy support in their app
- 2017 - 2020: countless petty techmen complain about implementing something "pointless" when there are "more important" things to do

2020: FB buys giphy, turning every giphy gif into FB tracking and data-collecting software. Allowing them unprecedented reach into non-FB apps to allow them to correlate with the rest of their data stores

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The Darkest Timeline

a private mastadon instance to experiment with